Jorge Macara is a senior executive with extensive experience in eProcurement, digital marketplaces, and international business growth, currently serving as Chief Market Officer of Simplifae, with responsibility over the public and private Buyers. He has played a central role in scaling the business across Iberia and other European markets, leading strategic expansion, M&A initiatives, and innovation in public and private procurement solutions. With a background in engineering and executive education from leading international business schools, Jorge combines strong strategic vision with hands-on leadership, focusing on technology-driven transformation and sustainable growth in complex, regulated markets.
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